Privacy Policy

1. Introduction

Alcove Hub ("we", "us", or "our") is committed to protecting your privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit, browse, or make purchases through the Alcove Hub website.

By using our website or purchasing products from us, you acknowledge that you have read and understood this Privacy Policy.

Last Updated: September 25, 2026

2. Information We Collect

2.1 Personal Information

Depending on how you interact with our website, we may collect personal information such as:

Full name
Email address
Phone number
Shipping address
Billing address
Order history
Transaction and purchase information
Information you provide when contacting customer support

We collect only the information reasonably necessary to operate our online store, process orders, provide customer support, and fulfill our legal and business obligations.

3. Security & Fraud Prevention Data

To safeguard your account, our website, and our customers from unauthorized access, fraud, abuse, and security incidents, we may collect limited technical information during authentication and security-related events.

Security Information

Security-related information is intended for fraud prevention, abuse detection, and platform security and is not intended to be used for advertising or unauthorized profiling.

IP Address: May be used to detect and prevent unauthorized access patterns, suspicious login attempts, or other security activity.
Device Information: Technical information such as browser or user-agent information may be used to identify security anomalies and help protect the website.
Hashed Identifiers: Where applicable, a one-way hashed identifier may be used for security-related pattern analysis without storing the underlying value in security logs.
Timestamps: The date and time of security-related events may be recorded to help identify unusual activity patterns.

Where applicable, this processing may be based on legitimate interests in protecting the website, customers, and business against fraud, abuse, and unauthorized access.

Security information is not intended to be used for advertising, behavioral profiling, or sale to third parties.

4. Information We Do Not Store

Payment transactions may be processed through secure third-party payment providers.

Alcove Hub does not intentionally store complete payment card credentials such as full card numbers, CVV numbers, or other sensitive payment authentication credentials on our own website systems.

Payment information may instead be processed by the relevant payment service provider according to that provider's privacy policy and security practices.

Payment security: Please do not send card numbers, passwords, OTPs, UPI PINs, or other sensitive payment credentials to Alcove Hub through email, chat, or customer support messages.

5. How We Use Your Information

We may use collected information for purposes including:

Processing and fulfilling orders.
Processing payments and related transactions.
Providing shipping and delivery services.
Communicating order confirmations and delivery updates.
Responding to customer support requests.
Managing accounts and website functionality.
Preventing fraud, abuse, and unauthorized activity.
Improving our website, products, and customer experience.
Sending promotional communications where permitted and where applicable preferences or consent requirements are satisfied.
Complying with applicable legal and regulatory obligations.

6. Data Sharing & Third Parties

We may share relevant information with trusted service providers when necessary to operate our store and provide services to you.

Depending on the service being used, these may include:

Payment Processors: Third-party payment providers used to process payments.
Logistics Partners: Shipping and delivery providers used to fulfill and track orders.
Technology Providers: Service providers supporting hosting, website functionality, security, analytics, or customer support.
Legal Authorities: Government authorities, courts, regulators, or law enforcement where disclosure is required by law or reasonably necessary to protect our legal rights.

We do not sell your personal data. We do not sell personal information to third parties for their independent commercial use.

7. Data Security

We take reasonable technical and organizational measures to protect information against unauthorized access, alteration, disclosure, misuse, or destruction.

Security measures may include:

HTTPS/TLS encryption for data transmitted through secure connections.
Secure authentication and access controls.
Server-side protection of sensitive credentials and API keys where applicable.
Security monitoring and abuse detection.
Appropriate controls provided by our technology and service providers.

Important Security Notice

Although we take reasonable steps to protect your information, no method of transmitting or storing information can be guaranteed to be completely secure.

8. GDPR Rights

If you are located in the European Economic Area (EEA), you may have certain rights under the General Data Protection Regulation (GDPR), subject to applicable conditions and legal limitations.

Right of Access: Request access to personal information we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete information.
Right to Erasure: Request deletion of your personal information where legally applicable.
Right to Restrict Processing: Request restriction of certain processing activities where applicable.
Right to Data Portability: Request your information in a portable format where applicable.
Right to Object: Object to certain types of processing, including certain direct marketing activities.

To exercise applicable privacy rights, please contact Alcove Hub using the contact information provided below.

9. Cookies

Our website may use cookies and similar technologies to support essential website functionality, maintain sessions, remember preferences, and provide a better shopping experience.

Depending on the services and features enabled on the website, third-party technologies may also use cookies or similar technologies according to their own policies.

Cookie consent: Where required by applicable law, consent may be requested before using non-essential cookies or similar tracking technologies.

10. Data Retention & Account Deletion

We retain personal information for as long as reasonably necessary to provide our services, fulfill orders, maintain business records, resolve disputes, prevent fraud, and comply with applicable legal obligations.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

Where applicable, you may request deletion of your personal information by contacting Alcove Hub.

Important: Some information may need to be retained where required by law, necessary to complete a transaction, resolve a dispute, prevent fraud, or protect legitimate legal interests.

10.1 Security Log Retention

Authentication and security logs may contain information such as IP addresses, device or user-agent information, hashed identifiers, and timestamps.

Where the security logging system used by Alcove Hub applies a defined retention period, security logs may be automatically deleted after the applicable retention period.

You may contact us to request information regarding applicable retention or deletion of personal information, subject to legal and security requirements.

11. Children's Privacy

Our website is not intended to be used independently by children under 18 years of age.

We do not knowingly request or intentionally collect personal information from children where prohibited by applicable law.

If you believe that a child has provided personal information to us, please contact us so that the matter can be reviewed and appropriate action can be taken.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, services, technology, legal requirements, or privacy practices.

Any updated version will be posted on this page together with a revised "Last Updated" date.

We encourage you to review this page periodically to stay informed about how we handle personal information.